Intraclass #30

TOPIC: RankBrain

OBJECTIVE: 

Analysis of RankBrain in order to know its operation

RANKBRAIN

It is important to emphasize that the objective of all the search engines is to offer the user exactly what they are looking for and to do it quickly and easily; so updates like RankBrain are essential to improve the search experiences of Internet users.

The huge difference between Hummingbird and RankBrain is that the latter transforms words into numerical vectors; this makes the machines easier to understand this data. These vectors are used to create meanings around their related terms, that is, to look for synonyms between key words. This makes RankBrain detect common patterns that relate to each other and the results of searches are even more accurate.

RESULTS 

Therefore, RankBrain is specifically designed to handle queries consisting of combinations of various terms, longtail keywords, questions and conversational searches. Search engines have always had problems with complex language in man-machine communication because meanings could not be modeled. RankBrain is apparently based on a conversational model embedded in a frame from sequence to sequence

Practice #7

Practice #6

Intraclass #29

TOPIC: Search engine positioning, History and Web Analytics

OBJECTIVE: 

Analyzing search engine positioning, history and web analytics

SEARCH ENGINE POSITIONING

SEO, search engine optimization or web optimization is the technical process through which changes are made to the structure and information of a Web page, with the aim of improving the visibility of a website in the results of the different search engines. It is also common to find the English denomination, search engine optimization, and especially its initial SEO.

HISTORY

The first seekers emerged in the early 90. Until Google appeared in 1996 many were created, including Yahoo. The Web boom started. People realized that you could really make money with them. So they came to the conclusion that they needed to attract traffic. What was the best method of attracting traffic? Search Engines

 WEB ANALYTICS

Through web analytics we will be able to analyze with much more detail the results of the marketing actions and make the most successful decisions about our website:

- Optimize our website to sell more or attract more customers.

- Improve our marketing actions.

- Identify our correct audience and connect with it.

RESULTS 

Google analytics is free of charge, which allows you to get a detailed analysis of visitors and advertising campaigns, is useful for all websites with low traffic volume. 

Intraclass #28

TOPIC: Google Sites

OBJECTIVE: 

To make a publicity blog for the diffusion of a tourist attraction.

GOOGLE SITES

Google Sites it is a tool of Google that allows the creation of a Web page in which different users can publish various types of information, like for example, files, presentations, calendars and documents; So that all people with access to this site created with Google sites can see them.

CHARACTERISTIC

- Easy to create templates.

- Does not require programming such as HTML or CSS.

- Design templates available.

- Easy file handling.

- Easy handling of attachments.

- Personalization of the site interface.

- Easy to create multimedia content (videos, documents, spreadsheets and presentations from Google    Docs, Picasa photos and IGoogle tools).

- Designation of readers and collaborators.

- Search with Google technology in Google sites content.

RESULT

Intraclass #27

TOPIC: E-Business Opportunities

OBJECTIVE: 

Analyze the tools of the marketplace.

                                                      GOOGLE PENGUIN

Penguin is the official name for the update of the Google algorithm designed to fight the webspam. This update was launched in April 2012.

It focuses on the off-site factors of a website, rewarding those sites that have a profile of links with links of high quality and unmanaged domains, and trying to punish those pages that have violated the Google guidelines, which have profiles of Unnatural links, too many links in low quality sites, etc.

It was Google who, from the beginning, decided that the links generated to a website were a sign that their content was relevant. That's why everyone started generating links to gogo. However, Google Penguin is a "where I said, I say Diego".

RESULT

Penguin is the new update of the algorithm that Google has implemented last April 24 and which aims to detect and penalize websites that supposedly try to artificially increase their popularity through a strategy of super optimized links and relying on websites of low quality.

Google intends to clean results that offer little value to the user of the first search positions, enhancing the websites with higher quality compared to those who have achieved better positions in a "non-natural" way.

Work in Group #5

Intraclass #26

TOPIC:  E-Business Opportunities

OBJECTIVE: 

Analyze the tools of the marketplace.

Intraclass #25

TOPIC:  E-Business Opportunities

OBJECTIVE: 

Analyze the tools of the marketplace.

THE MARKETPLACE 

It is a website that allows both sellers and buyers to interact with each other to make a commercial transaction. In this type of platform, buyers and sellers remain in the technical and commercial environment of the sector until the transaction is finalized. Therefore, this "virtual shopping center" serves to facilitate the sale between the seller and the buyer, ensuring that the transaction will take place under the best conditions.

Advantages of being in an e-marketplace

1. Cost savings
2. Payment management
3. Positioning
4. Synergies with products from other vendors
5. Many marketplaces offer logistics

RESULTS 

In e-commerce it is important to be in Marketplace, as it is an excellent way for products to have a product test, as it allows you to have an additional sales channel.

Intrclass #24

TOPIC: Ecuadorian e-commerce with China

OBJECTIVE: 
To learn about electronic commerce in Ecuador and its relationship with China.

Intraclass #23

TOPIC:  Unit lesson.

OBJECTIVE: 

Analyze the different knowledge acquired in the first unit.

second Parcial Test #1

Intraclass #22

TOPIC: E-Business Strategy.

OBJECTIVE: 

Analyze the different E-Business strategies to adapt them to customer service.

BODEGA: A winery in viticulture is a building, building or underground place whose purpose is the production and storage of wine.

DELIVERY SERVICE: Delivering packages of all sizes can be a hassle if you don't have a good courier service you can trust. When you need same-day delivery service, from an envelope to a package of up to 13,000 lbs, rely on the professionals at Foxy Delivery Service to take care of it.

DELIVERY ZONE :Your standard delivery zone will include all addresses that can be covered in 7 minutes. For addresses that are more than 7 minutes away, but less than 10 minutes away, you will add a delivery charge to your order.

RESULTS:

When making home deliveries, the correct organization of the Warehouse Department must first be taken into account for the correct inventory of the products, and from here the main part for the customer's satisfaction starts.

Intraclass #21

TOPIC: E-Business strategies

OBJECTIVE:
Analyze the E-Business strategies that are applied to a certain market segment to define the best business techniques.

E BUSINESS STRATEGIES

ANALYSIS PROCESS

1. Competitive environment threats and opportunities.
2. Internal resources and layers
3. E-Business indicators are quantitative.

ASSERTIVE COMMUNICATION

Assertive communication is the key to success in life. Being assertive implies being firm in our decisions without becoming passive. That is, when we allow others to decide for us, or ignore our ideas and values. And it also implies not reaching the opposite extreme: Aggression. 

RESULTS 

When applying e-business strategies in a business are very important because it allows to obtain a better result in the market, to have differentiation with the rest of the traditional businesses.

Intraclass #20

TOPIC: E-Business today.

OBJECTIVE: 
Analyze the current situation of electronic businesses and their trends to generate
valuable ideas for entrepreneurship.

MANIFEST OF TRAIN OF KEYS

1.  Markets are conversations.
2. Markets consist of human beings, not of demographic sectors.
3. Conversations between human beings sound human. They are conducted in a human voice.
4. Whether transmitting information, opinions, perspectives, arguments against or humorous notes, the human voice is open, natural, sincere.
5. People recognize themselves as such by the sound of this voice.
6. The Internet makes it possible to have conversations between human beings that were simply impossible in the era of the mass media.
7. Hyperlinks undermine hierarchies.
8. In interconnected markets as well as among interconnected employees, people use new and powerful forms of communication.
9. Network conversations make possible the emergence of new and powerful forms of social organization and exchange of knowledge.

THE 22 IMMUTABLE LAWS

"The 22 immutable laws of the Marketing "Are the result of the observation, experimentation, verification and achievement of results immediate application obtained by Jack Trout and the ries.

- Law of Leadership.

- Law of the Category.

- Law of the mind.

- Law of Perception.

- Law of Concentration.

- Law of Exclusivity.

- Law of the Ladder.

- Law of duality.

- Law of the Opposite.

- Law of the Division.

- Law of the Perspective.

- Law of Line Extension.

- Law of Sacrifice.

- Law of Attributes.

- Law of Sincerity.

- Law of Singularity.

- Law of the Unpredictable.

- Law of Success.

- Failure Law.

- Law of the Sensationalist Note.

- Law of Acceleration.

- Law of Resources.

RESULT:

To achieve success in electronic commerce is very important advertising, so you must apply the 22 laws of marketing.

Intraclass #19

TOPIC:  Analysis of success stories.

OBJECTIVE: 

Analysis of different applications that were successful in the electronic business.

ELECTRONIC COMMERCE: 

DIGITAL MARKETS, DIGITAL PRODUCTS

E-commerce refers to the use of the Internet and the Web to conduct business transactions. Stated in a more formal way, it deals with commercial transactions with digital capacity between organizations and individuals. For the most part, this refers to the negotiations that occur through the Internet and the Web. Commercial transactions involve the exchange of value (ie, money) through organizational or individual limits, in exchange for products and services.

SOCIAL TECHNOLOGY

Generating content from users and social networks In contrast to previous technologies, Internet and e-commerce technologies have evolved to be much more social, by allowing users to create and share content with their personal friends (and a more great worldwide) in the form of text, videos, music or photos. By using these forms of communication, users can create new social networks and strengthen existing ones.

DIGITAL PRODUCTS

The digital market of Internet has expanded considerably the sales of digital products: products that can be offered through a digital network. Music tracks, videos, Hollywood movies, software, newspapers, magazines and books can be expressed, stored, offered and sold only as digital products. Currently, most of these products are sold as physical products; for example, CDs, DVDs, newspapers and printed books. But the Internet offers the possibility of offering all these products on demand as digital products.

BUSINESS MODELS OF ELECTRONIC COMMERCE

The changes in the information economy described above have created the conditions for the appearance of completely new business models, while destroying other business models. Table 10-5 describes some of the most important Internet business models that have emerged. Everyone, in one way or another, uses the Internet to add additional value to existing products and services, or to provide the basis for new products and services.

RESULT
Internet has opened many interesting possibilities to organize and operate a business, which are transforming organizations and the use of information systems in everyday life. The Internet is creating a universal platform to buy and sell products and to drive important business processes within the company.

Exam #1

Intraclass #18

TOPIC:  Analysis of success stories.

OBJECTIVE: 

Analysis of different applications that were successful in the electronic business.

E-COMMERCE

E-commerce or electronic commerce is a method of buying and selling goods, products or services using the Internet as a means, that is, trading online.

This type of commerce has become very popular with the rise of the Internet and broadband, as well as the growing interest of users to buy online.

TYPES OF E-COMMERCE

There are different types of e-commerce depending on the nature of your transactions and how they generate your income. These are a sample of the many that exist.

• B2B (Business-to-Business): Companies that trade with other companies or organizations.
• B2C (Business-to-Consumer): Companies that trade with consumers. It is the most usual.
• B2G (Business-to-Government): Companies that trade with government institutions.
• C2C (Consumer-to-Consumer): Trade between individuals, that is, consumers who sell and sell to other customers.
• C2B (Consumer-to-Business): Consumers who sell to businesses, very popular in second-hand products.

RESULT 

Originally, the term applied to the realization of transactions through electronic means, such as electronic data exchange.

Work in Group #4

Intraclass #17

TOPIC:    Entrepreneurship

OBJECTIVE: 

Analysis of the CANVAS model

TRADITIONAL BUSINESS 

It is the business where one invests a large sum of money for a venture at one's own risk (such as an industry, a trade, a drugstore, etc.).

E-BUSINESS




Consists of introducing Information and Communication Technologies (ICTS) to carry out the activities of a business. It is a set of new technologies and new business strategies to develop these online businesses.






THE CANVAS MODEL




Methodology consists of completing the 9 modules proposed by the author, all of which are interrelated and explain the way the company operates in order to generate income.










RESULTS:



As a result of the class the CANVAS model was analyzed and related to tourism in order to know the opportunities of the company and how it is related to e-business.





TASK:



Make the CANVAS model in the selected attraction of the promotional video. 

Practice #5

PROMOTIONAL VIDEO

Intraclass #16

TOPIC: Promotional Videos

OBJECTIVE: 

Make a promotional video about a parish in the Province of El Oro


HAPPY FRUIT 

PAILONES OF MUYUYACU 

ZARUMAS- SALVIAS

BALSAS

SANTA ROSA- JUMON 

WORK IN CLASS 

RESULT:

As a result of this activity, the creativity of each of the participants could be appreciated by making a promotional video of the attractions of the Province of El Oro.