Intraclass #27

TOPIC: E-Business Opportunities

OBJECTIVE: 

Analyze the tools of the marketplace.

                                                      GOOGLE PENGUIN

Penguin is the official name for the update of the Google algorithm designed to fight the webspam. This update was launched in April 2012.

It focuses on the off-site factors of a website, rewarding those sites that have a profile of links with links of high quality and unmanaged domains, and trying to punish those pages that have violated the Google guidelines, which have profiles of Unnatural links, too many links in low quality sites, etc.

It was Google who, from the beginning, decided that the links generated to a website were a sign that their content was relevant. That's why everyone started generating links to gogo. However, Google Penguin is a "where I said, I say Diego".

RESULT

Penguin is the new update of the algorithm that Google has implemented last April 24 and which aims to detect and penalize websites that supposedly try to artificially increase their popularity through a strategy of super optimized links and relying on websites of low quality.

Google intends to clean results that offer little value to the user of the first search positions, enhancing the websites with higher quality compared to those who have achieved better positions in a "non-natural" way.