Intraclass #19

TOPIC:  Analysis of success stories.

OBJECTIVE: 

Analysis of different applications that were successful in the electronic business.

ELECTRONIC COMMERCE: 

DIGITAL MARKETS, DIGITAL PRODUCTS

E-commerce refers to the use of the Internet and the Web to conduct business transactions. Stated in a more formal way, it deals with commercial transactions with digital capacity between organizations and individuals. For the most part, this refers to the negotiations that occur through the Internet and the Web. Commercial transactions involve the exchange of value (ie, money) through organizational or individual limits, in exchange for products and services.

SOCIAL TECHNOLOGY

Generating content from users and social networks In contrast to previous technologies, Internet and e-commerce technologies have evolved to be much more social, by allowing users to create and share content with their personal friends (and a more great worldwide) in the form of text, videos, music or photos. By using these forms of communication, users can create new social networks and strengthen existing ones.

DIGITAL PRODUCTS

The digital market of Internet has expanded considerably the sales of digital products: products that can be offered through a digital network. Music tracks, videos, Hollywood movies, software, newspapers, magazines and books can be expressed, stored, offered and sold only as digital products. Currently, most of these products are sold as physical products; for example, CDs, DVDs, newspapers and printed books. But the Internet offers the possibility of offering all these products on demand as digital products.

BUSINESS MODELS OF ELECTRONIC COMMERCE

The changes in the information economy described above have created the conditions for the appearance of completely new business models, while destroying other business models. Table 10-5 describes some of the most important Internet business models that have emerged. Everyone, in one way or another, uses the Internet to add additional value to existing products and services, or to provide the basis for new products and services.

RESULT
Internet has opened many interesting possibilities to organize and operate a business, which are transforming organizations and the use of information systems in everyday life. The Internet is creating a universal platform to buy and sell products and to drive important business processes within the company.