Intraclass # 13

TOPIC: Strategies to consier for e-business development.
OBJECTIVE: 
Analyze the evolution of competitive advantages.

DEVELOPMENT 

Competitive advantage.-

Any characteristic of the company that differentiates it from the others placing it in a relative superior position to compete.

• Cost advantage.
• Advantage for product differentiation.
• Transaction advantage.

SWOT

Internal Factors.-

• Strengths.
• Weaknesses

External factors.-

• Opportunities.
• Threats

Competitive strategy.-

Undertake defensive or defensive actions to create a defensible position in an industrial sector.

RESULTS 
As a result, the SWOT was analyzed, in addition to knowing the different positioning strategies in which they are: price, discrimination, promotion, etc.