Intraclass #30

TOPIC: RankBrain

OBJECTIVE: 

Analysis of RankBrain in order to know its operation

RANKBRAIN

It is important to emphasize that the objective of all the search engines is to offer the user exactly what they are looking for and to do it quickly and easily; so updates like RankBrain are essential to improve the search experiences of Internet users.

The huge difference between Hummingbird and RankBrain is that the latter transforms words into numerical vectors; this makes the machines easier to understand this data. These vectors are used to create meanings around their related terms, that is, to look for synonyms between key words. This makes RankBrain detect common patterns that relate to each other and the results of searches are even more accurate.

RESULTS 

Therefore, RankBrain is specifically designed to handle queries consisting of combinations of various terms, longtail keywords, questions and conversational searches. Search engines have always had problems with complex language in man-machine communication because meanings could not be modeled. RankBrain is apparently based on a conversational model embedded in a frame from sequence to sequence

Practice #7

Practice #6

Intraclass #29

TOPIC: Search engine positioning, History and Web Analytics

OBJECTIVE: 

Analyzing search engine positioning, history and web analytics

SEARCH ENGINE POSITIONING

SEO, search engine optimization or web optimization is the technical process through which changes are made to the structure and information of a Web page, with the aim of improving the visibility of a website in the results of the different search engines. It is also common to find the English denomination, search engine optimization, and especially its initial SEO.

HISTORY

The first seekers emerged in the early 90. Until Google appeared in 1996 many were created, including Yahoo. The Web boom started. People realized that you could really make money with them. So they came to the conclusion that they needed to attract traffic. What was the best method of attracting traffic? Search Engines

 WEB ANALYTICS

Through web analytics we will be able to analyze with much more detail the results of the marketing actions and make the most successful decisions about our website:

- Optimize our website to sell more or attract more customers.

- Improve our marketing actions.

- Identify our correct audience and connect with it.

RESULTS 

Google analytics is free of charge, which allows you to get a detailed analysis of visitors and advertising campaigns, is useful for all websites with low traffic volume. 

Intraclass #28

TOPIC: Google Sites

OBJECTIVE: 

To make a publicity blog for the diffusion of a tourist attraction.

GOOGLE SITES

Google Sites it is a tool of Google that allows the creation of a Web page in which different users can publish various types of information, like for example, files, presentations, calendars and documents; So that all people with access to this site created with Google sites can see them.

CHARACTERISTIC

- Easy to create templates.

- Does not require programming such as HTML or CSS.

- Design templates available.

- Easy file handling.

- Easy handling of attachments.

- Personalization of the site interface.

- Easy to create multimedia content (videos, documents, spreadsheets and presentations from Google    Docs, Picasa photos and IGoogle tools).

- Designation of readers and collaborators.

- Search with Google technology in Google sites content.

RESULT

Intraclass #27

TOPIC: E-Business Opportunities

OBJECTIVE: 

Analyze the tools of the marketplace.

                                                      GOOGLE PENGUIN

Penguin is the official name for the update of the Google algorithm designed to fight the webspam. This update was launched in April 2012.

It focuses on the off-site factors of a website, rewarding those sites that have a profile of links with links of high quality and unmanaged domains, and trying to punish those pages that have violated the Google guidelines, which have profiles of Unnatural links, too many links in low quality sites, etc.

It was Google who, from the beginning, decided that the links generated to a website were a sign that their content was relevant. That's why everyone started generating links to gogo. However, Google Penguin is a "where I said, I say Diego".

RESULT

Penguin is the new update of the algorithm that Google has implemented last April 24 and which aims to detect and penalize websites that supposedly try to artificially increase their popularity through a strategy of super optimized links and relying on websites of low quality.

Google intends to clean results that offer little value to the user of the first search positions, enhancing the websites with higher quality compared to those who have achieved better positions in a "non-natural" way.

Work in Group #5