Intraclass #9

TOPIC: Consumer psychology
OBJECTIVE: 
Analyze the behavior of the consumer before the sale.

DEVELOPMENT 

For psychology, motivations are the set of factors that drive the behavior of human beings towards the attainment of an object. For example, a person has many needs at any given time. Some are the result of physiological states of stress such as hunger, thirst and discomfort.
When a person wants to buy a product, there are some factors that allow this transfer to take place.
There are many factors that we have to take into account when choosing a product.
In the action of the purchase, the following is taken into account:

• Intrinsic Motivation: That is that motivation that obeys internal motives of the person.
• Extrinsic Motivation: That is the one where a reward is received.
• Combined Motivation: It is the result or mixture of learned behaviors with unlearned behaviors.
• Motivation Learned: They are configuring through social contact. They are not necessary and fundamental reasons for human survival.
• Unlearned Motivation: They are fundamental for the organism to survive or stay alive.

RESULT
Consumer needs are not as easily defined as marketing critics often assume. From a car to a blender, any object can be analyzed from many points of view.

Intraclass # 8

TOPIC: Apps Web
OBJECTIVE: 
Analyze the functioning of web apps in the context of tourism.

DEVELOPMENT
In today's class we met several applications that can be useful in the professional field of tourism such as:

WAZE

Always know what happens on the road with Waze. Even if you know the way, Waze informs you about traffic, construction, police, accidents and much more in real time. If traffic is bad on your route, Waze will change it to save you time.

•  Arrives faster-instant route changes to avoid traffic and save time
• Know when you will arrive-your ETA is based on real traffic data ◦ Pay less for the fuel-find the cheapest gas station on your route
• Drive with Android Auto-USA Waze on your car screen
• Always find the way-choose between several voices to guide you while driving  

W&O Pos

It is a point of sale with all the complete features and total independence, easy to use, for small and medium-scale businesses, especially for restaurant, bar and cafes etc. You only need to download, install and use without a complicated back-end server, compatible with your existing hardware (printer and cash drawer). W&O POS Restaurant saves you time and money.

RESULT
In today's class we learned how to use 2 applications that help us streamline our work as Tour Guides, waiters and even as Designers of our own Web page.

Promotional Video

Practice # 3

INFORMATION TECHNOLOGY SECURITY 

Intraclass # 7

TOPIC: Apps Web
OBJECTIVE:
Analyze the functioning of web apps in the context of tourism.

DEVELOPMENT
- In today's class we met several applications that can be useful in the professional field of tourism such as: 

FOURSQUARE 

Foursquare helps you find and discover interesting places, wherever you are in the world.

• • Telling your favorite things Foursquare gets to know you. Each search adapts to your tastes, your previous grades, and selections from friends and experts you trust.
• • Your tastes can be very specific, such as "whiskey" or "salty caramel". Or more general, such as "outdoor tables" or "used book stores".
• • Find restaurants, coffee, nightlife, shops and much more. Explore what is nearby or plan ahead.
• • When you get to a place, look for the tips of experts: what is good to order or something that you should not miss.
• • Follow influential people and people whose tastes you trust, and their tips will be displayed first. Connect your Facebook and Twitter accounts and check out the places in the area that your friends have liked.

or tourism.

Application exercise of apps that help the development of tourism.

Google My Business

Show the world your business hours on Google Search and Google Maps. With Google My Business, you can verify your business information, manage customer reviews, get personalized statistics on how customers interact with your online business and develop your brand.

• Update the name, address and business hours of your company.
• Upload photos of your company.
• Manage and respond to the opinions of customers.
• Get personalized statistics on how many users are looking for your company and where they do it.
• Receive notifications when customers are talking about your company.
• Manage multiple locations from a single panel and also invite other users to manage your tab.

CUSTOM MENU RESTAURANT

This App is more suitable to be used for waitress or cashier or internal restaurant or cafe resource. It is a substitution for a printed menu list.

Besides of it display your Menu, this app also included with adding and multiplication feature. So counting total order cost would just take a click.

The Order Summary can be saved and forwarded to Cashier or Chef or Kitchen Operator to be processed. Forwarding order summary can use any kind of massage service or any social media app or email. This feature would Allow a waitress to standby in customer area to take more order.

WAITERIO

Waiterio makes life easier for waiters and cooks. Customer orders can be taken in seconds. The kitchen receives the orders as soon as the waiters take them. The app is recommended for any waiter and cook who does not want to waste time with pens and paper.

Waiterio is an economical and easy to use point of sale (POS). It is perfect for all restaurants, bars, cafes, pubs, pizzerias, Delis, Bistros and other businesses in the food industry.

RESULT 

In today's class we learned to use 4 applications that help us streamline our work as tour guides, waiters and even as designers of our own website.

Work in Group # 2

APP FOURSQUARE

Practice # 2

INFOGRAPHIC OF SOHO CRM

Intraclass # 6

TOPIC: Basic principles of e-business.
OBJECTIVE:
- Analyze the factors that influence e-business.
- Analyze the web consumer psychology.

DEVELOPMENT

- Explanation and analysis of the FACTORS THAT ARE INFLOWING IN BUSINESS.

Material used in class (Slides)

These factors are important because they help the competitiveness of the market, allow close commercial ties between customers, suppliers and employers, and finally allow interlinking with other companies allowing the purchase and sale to be faster and easier.

LEVEN

Experimentation =>     Integration =>    Transformation

 BUSINESS INTELLIGENCE

It is the ability to transform data into information and knowledge, so that the decision-making process in business can be optimized.

 

DISTORTION IMPACT

It is a trend that leads to a change of power in the market and this happens from some established players to other emerging ones.

Material used in class (Slides)

RESULT

-Know the different factors that influence the consumer and the internet businesses with their respective components.

- In addition to knowing what is the Business Intelligence is the ability to transform data into information, and knowledge information so that you can optimize the decision-making process in business. 

TASK 

1. Create an infographic about a practical exercise on the Zoho CRM page.
2. Investigate and use the FOURSQUARE application.

Intraclass #5

TOPIC: Introduction to blogger
OBJETIVE: Use to application in laboratory

DEVELOPMENT

• Environment
• Creat post
• Creat labels

RESULT 

My blogger 

TASK

Use blogger for the class

Presentation

PERSONAL INFORMATION

LAST NAMES: BERMEO TAMAYO
NAMES: PAULINA LISETTE
DATE OF BIRTH: NOVEMBER 21, 1998
NATIONALITY: ECUATORIANAN

FAVORITE MUSIC 

Extraclass # 8

Extraclass # 7

Work in Group #1

Value Chain

 

Intraclass # 4

TOPIC: E-Business matrix and hotel value chain and tourism.
OBJECTIVE: To review the examples proposed in class on the E-Business matrix.

DEVELOPMENT
- The teacher reviews the student's homework.
- Participation of the students giving an example of company in the business matrix.

- Explanations of the BUSINESS MATRIZ

Matriz e- Business

The e-business matrix is the business relationship that has an e-business model that applies to a company and determines how it works and how it makes its sales; Depending on the parts that make or interact in a transaction.

- Explanations of the THE VALUE CHAIN 

The value chain is a methodological instrument for the internal analysis of the company, which allows us to partition the company into separable activities and, in this way, know how that activity contributes to achieving the desired objectives.

Material used in class ( Slides)

RESULT 
Application of business matrix and value chain to a real business.

TASK 
Make a value chain of a REAL business to analyze what are your weaknesses of that company.

Extraclass #6

Practice # 1

OLX

Extraclass #5

Extraclass #4

Intraclass # 3

TOPIC: Application with citizen science that helps the advancement of hotels and tourism.
OBJECTIVE: To know several applications that benefit the hotel and the tourism in the Times of today.

DEVELOPMENT
- The teacher explained that it was citizen science and that it serves us or benefits us in the tourist field.

Nowadays the Internet is very useful, this means that it has allowed the creation of a series of applications with the scientific citizenship-that is the verification of all the information provided by the PPP by the scientific staff or understood in the topic-for Allow professional tourism aid to expand your knowledge in addition to allowing tourists from other places that can come safely to our country.

- Each student explained an application with citizen science and these are:

• Google Trips
• Ictio 
• Arbolapp
• Ecuador Travel App
• Appear
• Birdseyegalapagos
• Ibird Lite 
• Inaturalist
• Pl@ntnet
• Ecuador Travel Guide

- A brief explanation of the E-business matrix.

E-business Matrix

The methodology used uses a dual-input matrix (2 x 2) to group the different types of business that the company has in particular. In the vertical axis of the matrix, the growth in the market is defined, while in the horizontal axis the market share is presented. Therefore, the business units must be placed in one of these quadrants according to their importance in terms of strategic value.

Material used in class (Slides)

RESULT

Applications for tourism purposes in the country to increase knowledge of tourists and tourism professionals

TASK

Investigate the hotel chain of values. 

Use the matrix of companies and look for examples. 

Make the sale of an article on the OLX page. 

Write in a paragraph of 50 words the Because OLX can help tourism and what would be the payment plans.

Extraclass #3

Extraclass #2

Extraclass #1

Intraclass # 2

TOPIC: ORIGIN  OF E- BUSINESS
OBJECTIVE: Know the origin of business through the Internet and how it has evolved.

DEVELOPMENT
- The teacher reinforced the content of the words that I command to investigate the last class.
BLOCKCHAIN
It is a series of chain blocks with information issued by users, whose primary purpose is to keep an unalterable record, and also allows its users to have control of its management.

Gamification 
It is a learning technique that transfers the mechanics of games to the educational-professional field in order to achieve better results.

Citizen Sciences
Citizen science involves the general public in scientific activities and encourages the active contribution of citizens to research through their intellectual effort, their general knowledge, or their tools and resources.

Web 3.0 
Also known as the Semantic Web.
It helps users to rely on the tasks of software that processes, reasons, combines and logically deduces information to solve the daily problems or information requested by the user.

Big Data 
 This is information that cannot be processed or analyzed using traditional processes or tools. However.

Group Ware
It refers to the use of software methods and tools that enable users to perform collective work across networks.

Serious Game 
Can help in the understanding of concepts or subjects and as a means of communication or advertising. But they can also function as training and simulation of various activities.

- Explanation of the class about the origin and the difference between e-commerce and e-Business.
Origin 
At the beginning of the years 1920 appeared in the catalog sales of the United States, led by wholesale companies. This system of sale, revolutionary for the moment, consists of a catalogue with illustrative photos of the products to sell. This allows people to have a better arrival as there is no need to attract customers to the shops.

Evolution 

Material used in class (Slides)

Difference 
E-Business
E-business includes e-commerce, but also covers internal processes such as production, inventory management, product development, risk management, finance, strategy development, knowledge management and human resources.

E-Commerce
e-commerceThe e-commerce covers the processes by which we reach consumers, suppliers and business partners, including activities such as sales, marketing, order taking, delivery, consumer services, and management of customer loyalty.

RESULT 

Each of the students proposed ideas like making use of the technology in the tourist companies, such as registering the company to a platform to save money, not pay taxes and get more demand.

TASK

- Look for an application that is of citizen science and that helps the hospitality and tourism.
- Research on the sofware responsive.

Intraclass # 1

TOPIC: Introduction of the E-Business subject.
OBJECTIVE: To know the contents involved in the subject of e-Business in the course of the semester.

Develument 
- The engineer Illescas talked about the topics to be discussed in the course of the semester, with a brief explanation each of them, also related in the tourist field.

- Trends are changing and technology advancing, businesses are under to the new way to promote and negotiate their products and services through platforms that facilitate and save economically.  

- Through the explanation there are new words in our lexicon such as: 

• Gamification
• Citizen Science
• Web 3.0
• Group goods
• Serious game
• Great data 

Result 

Each of the students gave a conclusion about what had been dealt with in class.

It is important that tourism companies use and update their way of working, promoting and communicating with the tourist, through the Internet, as the classic companies are not getting demand and are becoming forgotten.

TASK 

Make a mental map with the words that are dealt with in classes.

• Gamification
• Citizen Science
• Web 3.0
• Group goods
• Serious game
• Great data 

Resource

• Syllabus of the Asignature 
•  Material used in class (Slides)